Concept of corporate culture: Enterprise purpose: to grow together, grow together and share the success of our employees, and employees of the cause of the pursuit of self-affirmation and beyond - to create opportunities for employees to grow together with our customers, and customers to share asset value joy - creating value for customers partners to grow together, sharing resources, complementary advantages, powerful alliances, Build brilliant grow together with our society and promote national economic development and revitalization of the national scientific and technological progress - the entrepreneurial spirit to create benefits for the community: innovative and pragmatic professionalism efficient innovation is the soul, is the driving force behind the development of the eternal tell the truth, the real, do solid work, real results respect, honor their career, with respect, treat the pious soul career, depending on their career as a vocation think to do, and immediately hands, rapidly absorbed, rapidly changing, swiftly operating principles: market-oriented, product and sales as a leader, brands and services as a support to R & D-based management model: people-centered. Employees are the owners of the company, work for companies and individuals to grow together while working to better reflect their value is performance-oriented, from the character, ability and performance evaluation of employees focused on three aspects of the comprehensive institutionalization processes, standardized construction emphasis on the integration of resources, including technical resources, market resources, human resources efficiency principle, the principle of satisfaction